About Us

Hello,

My name is Cree, the owner of Jordana Blossom (brand inspiration: my middle name). I created this store in September 2025, although my vision for a beauty business started during the pandemic in 2020. The choices I have made over the last 6 years led towards manifesting my visions into reality. When I chose entrepreneurship as a path I quickly discovered that there would be many obstacles I would have to overcome such as finding an apartment, finding the right suppliers, obtaining a budget, learning the best practices to operate a business, continuing to be persistent, and many more. All of my choices I have made over the last 6 years have ultimately led me to where I am today: Toronto, Ontario, selling bath bombs and handmade jewellery from my apartment.

Three summers ago in 2023 I took a break from school, was unemployed, and spent all of my free time learning how to make jewellery to be able to offer other products within my store. I saw it as a way to create extra revenue at the time and really underestimated the amount of learning it will take to offer quality beadwork to customers. I would continue to bead after the summer and focused on completing my marketing studies during the academic year of 2023-2024.

Marketing is another passion of mine I have discovered during these last ten years. In 2019 I began learning about social media marketing, digital media marketing, and became completely obsessed with the e-commerce business model. I truly believe that e-commerce will be a major part of my life in the decades to come. 

In the fall of 2024 I continued my marketing studies and pursued an Honours Bachelor of Commerce in Marketing degree. I became much more focused on my studies and I almost forgot about my dream of creating an e-commerce store within the beauty industry. When my co-op term started I took the opportunity to complete an entrepreneurial work term instead of workplace experience. This reignited my drive to continue developing my venture. I completed an ideation phase, completed another ideation phase a few months later, completed another ideation phase another few months later, and am currently undergoing another independent ideation phase. 

I have now graduated from my program, am working at a non profit to support myself this summer, am volunteering for another non profit, plan on returning back to school in the fall for a masters, and am continuing to create opportunities for my brand and career, all while trying to balance my life with my pets and social events. While I am currently a very busy person, I emphasize the importance of being able to create memories through appreciation for the small things that matter such as walking my dog, cuddling my pets, spending time with family, being active, eating well, and singing. Some of the best moments comes from patience and this is reflected within my business as well. My vision for Jordana Blossom is long term.

I envision a self care brand that ensures that every aspect of the brand is high quality from packaging, customer service, product quality, short shipping times, and more. I imagine my jewellery creating a sense of high value for those who wear it. I imagine that Jordana Blossom becomes a brand that provokes high emotional connection from myself to you. I genuinely hope that my products evoke feelings of relaxation, meditation, confidence, and self respect for all my customers.

My reasoning for sharing this story is to communicate my commitment and dedication towards building this business. I care deeply about the logistics, operation, value, and experience my customers have when interacting with Jordana Blossom. I hope that every piece of jewellery brings a sense of pride and joy, and that my bath bombs help my customers forget about their worries for a short time. My brand is a reminder for everyone to take care of themselves, take a moment to enjoy life, and to treat themselves with high regard.

Sincerely,

Cree McLeod